I am a strategic, commercially astute B2B marketing leader specialising in demand generation, field marketing, and go-to-market strategy for high-growth SaaS, cybersecurity, and infrastructure brands.
By combining strong business acumen and financial precision with deep technical execution, I leverage the full modern marketing stack to align regional spend directly with corporate ARR goals and transform complex enterprise solutions into high-velocity pipeline.
Turning complex enterprise solutions into scalable pipeline.
Professional Experience
Senior Marketing Manager
Tenable | April 2023 – Present
Lead annual strategic GTM planning and multi-channel campaign execution across Australia and New Zealand, driving pipeline generation achieving 96% of the regional enterprise pipeline target for the year to date.
Managed the ANZ marketing budget ensuring strict fiscal discipline and direct alignment with corporate sales objectives.
Partnered with specialist external research agencies to architect ANZ specific white papers covering identity risk, exposure management, and AI security, capturing 500+ high-intent enterprise leads.
Regional Marketing Manager ANZ
WSO2 | June 2022 - February 2023
Developed and executed ANZ demand generation activities, capturing $2.4M in marketing-driven pipeline, accounting for 39.5% of total enterprise pipeline.
Executed 9 third-party and proprietary enterprise events within a 4-month window
Directed external PR agency to shape complex identity access management (CIAM) and API stories, capturing a total targeted readership reach of 1.8M
Designed and implemented localised multi-channel content syndication campaigns yielding 550 inbound leads
Developed custom country-level analytics dashboards to monitor pipeline generation and progression.
Partnered with internal sales teams and managed the external SDR agencies to optimise lead follow-up pipelines, driving consistent opportunity creation.
Program Manager, Demand Generation
Elastic | February 2020 - June 2022
Managed top of funnel marketing initiatives in the form of webinars across the APAC region achieving 132% of the Net New lead target and 138% of the marketing response goal.
Created and produced the "Two Minute Tuesday" internal video enablement series, directly aligning sales and marketing objectives with the SDR team.
Field Marketing Manager - APAC
Auth0 | September 2018 - May 2019
Developed the regional field marketing strategy across ANZ and South East Asia to scale brand presence and drive enterprise pipeline growth.
Managed tend-to-end execution of third-party tradeshows across ANZ and SEA
Drive lead follow up and pipeline development with the Sales Development Representative team to optimise lead conversion.
Senior Manager, Field Marketing
Ivanti | August 2015 - August 2018
Fulfilled a strategic "player-coach" leadership role managing marketing functions across ANZ, Japan, and SEA, with initiatives directly contributing 35% of the total regional sales pipeline.
Planned and executed multi-city symposium events hosting over 300+ enterprise tech executives, generating $3.9M in pipeline
Recruited, mentored, and managed a geographically distributed team of 2 field marketers and 1 SDRs.
Marketing Manager, ANZ
Jabra | May 2013- May 2015
Lead strategic enterprise marketing campaigns that successfully generated 48% of the active sales funnel and yielded 34% of closed-won opportunities
Executed retainer agreement with a new public relations consultant, successfully capturing 24 pieces of targeted tier-one media coverage within the first 9 months.
Generated 20 qualified leads within the first 30 days by architecting and executing targeted digital marketing campaigns across LinkedIn and SEM
Industry Marketing Manager
Autodesk | July 2008 - February 2013
Served as the Marketing Lead for the foundational launch of the Australian Autodesk eStore, surpassing baseline revenue targets by over 200% in its launch quarter
Planned and executed install-base campaigns, generating $416K in incremental software revenue
Education and Qualifications
Master of Business Administration (MBA)
University of Newcastle
Bachelor of Management
University of Newcastle
Cyber Security
Certificate IV in Cyber Security
TafeNSW
Micro Credentials - Institute of Applied Technology - Digital
Cloud Administration
Cyber Security Architecture Design
Cyber Breach Simulation and Crisis Management
Cyber Security Threat Assessment and Risk Management
Network Attack and Simulation
Risk and Investigations
Diploma of Financial Services Risk Management
Certificate IV in Project Management
Certificate IV in Government Investigations
Certificate III in Investigative Services